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AI and my job
How AI is changing the work of marketers
Content, variants and analysis go much faster with AI — positioning, brand taste and strategy are where you add value.
60%of typical tasks can be done or assisted by AI
| Task | AI impact | How | Tools |
|---|---|---|---|
| Social media posts and ad variants | AI can do most of it | Dozens of on-brand variants to test in minutes. |   |
| Images and visuals | AI can do most of it | Concepts, backgrounds and product shots. |    |
| Campaign analysis | AI assists, you decide | AI finds patterns in exports; you judge causes. | |
| Brand strategy and positioning | Stays human | AI can challenge ideas, but the choices are yours. | |
| Video and voice-over | AI assists, you decide | Short clips, dubbing and avatar videos. |    |
Editorial estimate based on today’s tools — not a prediction about jobs disappearing. Most jobs change; few vanish.