AI for business · Regulation
Consumer Protection Act — AI in sales and customer service
Protects consumers against misleading and aggressive practices, unfair terms and gives rights in distance selling.
In forceSLOConsumers, platforms, mediaZVPot-1
What it means for AI
What your chatbot promises binds you. AI-personalised prices must be disclosed in online sales, and AI-generated fake reviews are a banned practice.
What you must do
- Check chatbot answers about prices, warranties and returns.
- Disclose personalised pricing based on automated decisions.
- Never publish AI-generated fake reviews or fake scarcity messages.
Examples
A chatbot invents a 60-day return policy
The customer may rely on it. In a well-known 2024 case a Canadian tribunal held Air Canada bound by what its chatbot told a customer.
Key dates
ZVPot-1 applies.
The Government approves a proposed amendment on online purchases, green claims and repairs and sends it to the National Assembly (bill, not yet adopted).
Who supervises
Market Inspectorate of Slovenia.
Official sources
Related regulations
General information, not legal advice — consult a lawyer for borderline cases. Regulations reviewed on 2 Nov 2026.