AI for business · Regulation
Digital Fairness Act (planned)
A planned consumer law on dark patterns, addictive design, influencer marketing and unfair personalisation. The Commission plans the proposal for the fourth quarter of 2026.
PlannedEUConsumers, platforms, mediaCommission work programme 2026
What it means for AI
AI chatbots and AI-driven personalisation are among the topics — e.g. a possible right to reach a human instead of a chatbot.
What you must do
- No duties yet. Existing consumer law already bans misleading and aggressive practices.
Examples
A chatbot that never lets customers reach a person
Already risky under consumer law if it hinders cancellation or complaints; may become explicitly regulated.
Key dates
Planned Commission proposal (Q4 2026).
Official sources
Related regulations
Industry guides
General information, not legal advice — consult a lawyer for borderline cases. Regulations reviewed on 29 Sep 2026.