AI for business · Regulation
Transparency and targeting of political advertising
Political ads must be labelled with a transparency notice (sponsor, cost, election). Targeting with personal data is heavily restricted.
In forceEUConsumers, platforms, mediaRegulation (EU) 2024/900
What it means for AI
AI-driven micro-targeting of political ads is limited to data collected with explicit consent, never using sensitive data or profiling minors. AI-generated political content is also subject to AI Act labelling.
What you must do
- Agencies and publishers: label political ads and keep records.
- Targeting only with explicit consent; internal policies on targeting techniques.
Examples
A marketing agency prepares a campaign for local elections with AI images
Transparency notice on every ad; AI images of real people must be labelled as AI-generated.
Key dates
The regulation applies.
Official sources
Related regulations
Industry guides
General information, not legal advice — consult a lawyer for borderline cases. Regulations reviewed on 29 Sep 2026.