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Technique: SWOT → TOWSBusiness & decisions

SWOT that turns into actions

Not just four boxes: combines strengths and opportunities into concrete moves with priorities.

When to use it

Strategy workshops, business plans, grant applications, yearly planning.

How to use it
  1. Fill in the fields — or leave the brackets and complete them in the chat.
  2. Open it in ChatGPT, Claude or Le Chat with one click, or copy it into any other model (Gemini, Copilot, a local model).
  3. Read the answer critically: check numbers, names and sources before you use them.
Fill in the brackets — or leave them and fill them in the chat
Your prompt · 2 field(s) still empty
Do a SWOT analysis for: [COMPANY, PRODUCT OR PROJECT]
What I know: [MARKET, CUSTOMERS, COMPETITORS, NUMBERS]

1. SWOT: 4–6 specific points per quadrant — no generic points like "good team". Mark assumptions with (A).
2. TOWS matrix: for each combination (S+O, S+T, W+O, W+T) propose 2 concrete actions.
3. Rank all actions by impact and effort in a table and pick the top 3.
4. For the top 3: first step this week, owner, and how we will know it works (one measurable indicator).
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Related prompts

Pre-mortem

Why did this fail?

Imagines the project already failed and works backwards to find the risks early.

When to use: Before launching a project, product, event or migration.

Project / decision: [DESCRIBE IT, INCLUDING GOAL, TIMELINE AND BUDGET].

It is 12 months from now and this project has clearly failed.
1. Write the 7 most likely reasons it failed — be concrete, not generic.
2. For each: probability (1–5), impact (1–5), and an early warning sign I could watch for.
3. Sort by probability × impact.
4. For the top 3, propose a specific prevention step I can take in the next two weeks.
5. Finish with one question I should answer before going ahead.
Details →
Weighted decision matrix

Make a hard decision

Structures a decision with criteria, weights and a sensitivity check.

When to use: Choices with several options and criteria: suppliers, candidates, tools, locations.

I need to decide: [THE DECISION]. Options: [OPTION A, OPTION B, …]. What matters to me: [PRIORITIES, CONSTRAINTS].

1. Propose 5–7 decision criteria and a weight for each (total 100). Explain the weights in one line each.
2. Score every option 1–10 per criterion and compute weighted totals in a table.
3. Sensitivity check: which single weight change would flip the winner?
4. Name the option you recommend, the biggest risk of choosing it, and how to reduce that risk.
5. Suggest a small, cheap test I could run before committing.
Details →
Structured extraction

Meeting → decisions & actions

Converts a messy transcript into decisions, owners, deadlines and open questions.

When to use: After meetings and calls — turn notes or a transcript into decisions and tasks.

Here is a meeting transcript or notes: [PASTE — tip: use Hypervision’s Speech-to-text tool to transcribe audio locally].

Extract:
1. Decisions made (one line each).
2. Action items as a table: task | owner | deadline | depends on. If owner or deadline is missing, write "?" — do not guess.
3. Open questions and disagreements.
4. Risks or blockers mentioned.
5. A 5-line summary for someone who wasn’t there.
Use the language of the transcript.
Details →
Red teaming

Stress-test your idea

Attacks your plan from the viewpoint of competitors, customers and sceptics.

When to use: Before you pitch an idea, sign a deal or publish a plan.

My idea / plan / pitch: [DESCRIBE IT].

Attack it from four angles, 3 sharp points each:
1. A competitor who wants to beat me.
2. A customer who is not convinced.
3. An investor who has seen 1,000 pitches.
4. A regulator or lawyer.
Then: which 2 objections are the most dangerous, and what evidence or change would neutralise each?
Finish with an improved one-paragraph version of my idea.
Details →