Where AI speeds you up
- Brainstorming angles, headlines and concepts — ask for 20 and keep two
- First drafts and structure you then rewrite in your voice
- Variations: shorter, for another platform, for another audience
- Mood boards and visual sketches before a real shoot or illustration
- Transcripts, subtitles and translations of your own material
Your voice is the product
Texts that AI writes alone sound alike — audiences notice quickly. Give it examples of your own work, then edit hard: cut generic phrases, add your experience, opinions and details only you know. The more personal the result, the less it looks like everyone else’s.
Facts still need a source
For journalists and anyone publishing information: AI can invent quotes, numbers and events that sound real. Every fact in a published piece needs a source you have checked yourself — AI can help you find leads, not confirm them.
Real people need consent
Don’t generate realistic images or voices of real people — colleagues, clients, public figures — without their consent. Even as a joke it can violate personality rights and data protection, and it can do real harm.
Be honest with clients
Agree in advance whether and how you use AI, especially for logos, illustrations and texts the client wants to own. Some clients require original work or need rights you cannot give for pure AI output.