AI for business · Regulation
General Product Safety Regulation (GPSR)
Safety rules for consumer products not covered by specific laws — including connected products and online marketplaces.
In forceEUProducts and liabilityRegulation (EU) 2023/988
What it means for AI
When assessing safety, the evolving, learning and predictive functions of a product must be taken into account — relevant for consumer products with AI.
What you must do
- Risk assessment, technical documentation, traceability and a contact point in the EU.
- Online sellers: product information and safety warnings on the listing.
Examples
A toy robot with a built-in chatbot
Safety for children must be assessed, including what the chatbot may say — and the AI Act adds transparency.
Key dates
The GPSR applies.
Who supervises
Market Inspectorate of Slovenia.
Official sources
Related regulations
Industry guides
General information, not legal advice — consult a lawyer for borderline cases. Regulations reviewed on 29 Sep 2026.